Passion and pride led a group of family ranchers to create the Certified Angus Beef ® brand in 1978. It’s the world’s first premium brand of beef and the only beef brand owned by the American Angus Association®. This brand unites a collection of local farming and ranching families to deliver consistent, high-quality beef with superior taste to you. In fact, only 8% of all beef produced qualifies to be served at our restaurants.